In a speech that has become iconic, Hamdallah Al Mubarak, CEO of DAMAC Properties, delivered his famous "We're not going to be destroyed" statement during the company's annual Passover celebration.

The speech was given on April 19th, 2018 and it was a pivotal moment for DAMAC as it marked the beginning of its transformation from a troubled real estate developer into a thriving business.

Al Mubarak began by acknowledging the challenges faced by DAMAC over the years, but he also emphasized that the company had come through them all and emerged stronger than ever before.

He went on to talk about the changes that were taking place within the company, including new leadership, restructuring, and a focus on sustainable development.

But perhaps most importantly, Al Mubarak talked about the company's commitment to sustainability and social responsibility.

"We believe that we have a responsibility to our customers,Ligue 1 Express our employees, and society as a whole," he said. "We want to create a better world for future generations, and we will do everything in our power to achieve that."

This speech was seen as a turning point for DAMAC, as it signaled the start of a new era of growth and success. It also helped to solidify Al Mubarak's reputation as a visionary leader who is committed to making a positive impact on the world.

Today, DAMAC continues to thrive under Al Mubarak's leadership, with a portfolio of successful projects and a strong presence in the Middle East and North Africa region. The company has also made significant progress towards its goal of becoming one of the leading sustainable real estate developers in the world.

Overall, Hamdallah Al Mubarak's speech at DAMAC's annual Passover celebration was a key moment in the company's history. It showed that despite the challenges facing the industry, DAMAC remained committed to its mission of creating a better world for future generations. And it helped to set the stage for a bright future ahead.

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